Paraglider branding

Branding a paraglider

Your company logo, message, phone number, etc. can be made of high-quality foil and glued to the sash.
The fabric of the patch is made of the same material as the paragliders themselves, and the high-strength adhesive does not damage the wing.
The foil we use is made in Germany.
Write to us at fly@extremeuniverse.bg by sending us:
photo and dimensions of your wing. The text or logo you want us to brand the paraglider with.
We will respond to you with a price and a deadline for production.

In the fight for consumer attention, marketers did not hesitate to attack from the air. One of the modern trends that is increasingly making its way and gaining popularity is the use of aerial advertising. This points to a study on non-traditional forms and ways of advertising by the agency “Millward Brown”,. It is published in the magazine “Research magazine”. The basis of marketing research is a comparison of traditional and non-traditional forms of advertising in relation to target groups.

Research results show that the effectiveness of aerial advertising and promotions is second only to television advertising. One of the main reasons for this conclusion is the large number of potential consumers that are covered by aviation promotions. In addition, attractiveness and psychological factors hold the attention of recipients significantly more than any other type of advertising. You can’t get used to this ad because it doesn’t happen with the frequency of TV and it just doesn’t have a chance to become annoying. This is what analysts from “Millward Brown” think. They define aerial advertising as an alternative to outdoor advertising. It reaches its recipients in a unique way in a space that is not clogged with other advertisements.

Evidence for the effective cost of air advertising (CPM – cost per thousand) is given by analysts from the media marketing research agency “Arbitron”. They point to the launch of a state lottery in the US as an example. At that time, the advertising budget was divided between television, radio and outdoor advertising. After the end of the campaign, a study was conducted on the impact of advertising It showed that 70% of the population knew about the start of the lottery. When asked how they learned, the respondents indicated the following answers: from advertising billboards – 21.6%, from radio advertising – 19.8%, from aerial advertising – 18.3%, from advertising on television – 15.9%, from advertising posters on the streets – 14.9%. This means that aerial advertising ranked third in terms of effectiveness, and only 6% of the total advertising budget was spent on it.